Ever feel like your brand has a split personality?
Your website looks calm and curated, but your Instagram feels like organised chaos.
Your feed says one thing, your homepage says another — and somewhere in between, your message gets a little lost.
Here’s the truth: when your brand feels inconsistent, your audience feels confused. And confusion? It kills conversion.
The good news? Creating cohesion across your online platforms doesn’t require a rebrand — just a little clarity, strategy, and the right tools (hi, that’s us 👋).
Let’s walk through five ways to bring everything back into alignment — so your website and social media finally feel like they belong to the same story.
1. Start with your brand foundations
Before you design another post or tweak your site, pause and come back to the core:
- What do you want your brand to feel like?
- Who are you speaking to?
- What do you want them to do next?
Clarity here shapes everything else. When your voice, visuals, and values are consistent, every post, page, and pin naturally feels like you.
If you’re not sure where to start, look at your favourite piece of content and ask: does this sound like the same person who wrote my website?
2. Keep your visuals consistent
Colour, typography, and imagery are your visual anchors.
When they shift too often, your brand starts to feel unstable — like a cocktail that’s been mixed one too many ways.
Choose a core palette (3–5 colours), stick to 1–2 fonts, and use similar tones or styles of photography across all platforms.
✨ Pro Tip: Use Canva’s “Brand Kit” feature to lock in your colours, fonts, and logo — then everything you design (from reels to PDFs) automatically stays cohesive.
3. Repurpose strategically (aka work smarter, not harder)
Your website and social media don’t need separate content strategies — they need one central story told in different ways.
That blog post on “5 Signs It’s Time to Uplevel Your Website”?
Turn it into:
- A carousel on Instagram
- A story series
- A Pinterest graphic
- A short video sharing your favourite tip
Repurposing doesn’t dilute your message — it reinforces it.
4. Use templates to maintain consistency
Think of templates as your brand’s creative framework. They help you design faster and stay on-brand every single time.
The Ivy Canva Template Collection was created for exactly this reason — to help coaches, creatives, and service-based women show up consistently online without reinventing the wheel each week.
All you have to do is drop in your content, update your colours, and post.
✨ Consistency = recognisability = trust.
5. Audit regularly
Your business evolves, and your visuals should too — intentionally.
Once a quarter, look at your website and social channels side by side and ask:
- Does this still reflect my brand direction?
- Are my fonts, tone, and visuals aligned?
- Is my messaging still clear and relevant?
Little refinements over time keep your brand feeling fresh and connected, not chaotic.
🥂 The Final Pour
A cohesive brand isn’t about looking identical on every platform — it’s about creating a familiar experience wherever your audience finds you.
When your website, social media, and content all speak the same language, your brand starts to feel magnetic — polished, professional, and unmistakably you.
🍸 Want to bring it all together?
Explore The Ivy Template Collection — your complete suite of Showit and Canva templates designed to make consistency effortless.
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